KCDM is a premier tourist destination must develop new market segments through the development and marketing of the following tourism products:

• Adventure tourism products for Adventure Tourists including Avitourism and family orientated activities
• Signature events for Event Tourists including family orientated activities
• Accommodation and activities in the forests for Nature Tourists including family orientated activities
• Culture and Heritage attractions for Culture and Heritage Tourists including family orientated activities

Maintain the existing market segments to KCDM through marketing of the following tourism products:

• Industry for Business Tourists
• Beach and Game viewing experiences for General Leisure Tourists
• Cruise landing and boarding facilities for Cruise Tourists